Thursday 25 March 2010

Ta but No to AllMediaScotland.

There's something bugging me about AllMediaScotland's new website and their offerings. I've been checking into the site on a regular basis since it's re-launch and have been itching to place an entry in the Talent directory. Itching isn't doing though. The directory now has 8 photographers listed, each paying £20 per year  to get there. This compares to a much fuller list in the original iteration of AllMediaScotland where we paid £10 for a years listing.

But the increased charge isn't what's giving me the rash. It's the fact that AllMedia seem to be playing gamekeeper and poacher at the same time. Looking deeper into their site you'll see that they offer the services of an 'award winning team of photographers' to suit all potential clients media needs. Unfortunately there are no photographs on display to illustrate the talent on offer so we must take them on their word. They also offer various design services but again without showing a portfolio from the award winning designers or 'celebrated' magazine designer .

But here's where my rash is coming from. They price this service. For £299+VAT you get  'A photography shoot of up to two hours on location, with all expenses, including travel, included' plus either burning to disk on location (sometimes call Dump and Run) or same day post production. Now I charge a bit more than that. But not too much more, in fact per half day or day my hourly rate is lower. But I'd never offer my day or half day rate to include all travel and expenses included in that figure. Nor to commit to post production for free without first seeing a brief and knowing the nature of what's required. So if the AllMedia photographers were to run up £100 of expenses/travel their initial fee would be the ridiculously low mount of £199 in reality.

Hurrah my itch has gone. Gone because of course AllMediaScotland isn't where I should be listing my services. If someone wants to work for these rates with these offerings then fine. If someone wants to commission them then fine. (Photographers looking for a fees calculator can download one here). No it's not for me because why should I spend money to list myself on a website that's promoting competitors offering what can only be a much reduced service at what seems to be hugely reduced fees? Given today's budget led rather than creative led commissioning will anyone on the list offering an upmarket service stand any chance of getting calls?

In fact all you get for your £20 is a link to your website. That's an expensive bit of SEO. Time to rethink it?

Wednesday 24 March 2010

Twitter works? Fancy that!


I suspect that if you're reading this 'blog' you might be aware and accepting of the phenomenon of blogging and of Twitter in particular. But in case you're the Thomas in the room here's a little, a very little, story that might illustrate how it can work positively.

In January I was intent on getting to grips with producing interactive panoramas. I'd been dipping my toe in over the previous years but never got to produce a complete virtual tour. So one Saturday I headed to Edinburgh's QuarterMile to shoot a tour around this new 'village'.
During the following week I spent several hours putting two alternate format versions together and happy with the results so far I Tweeted it a couple of times including the QuarterMile hashtag.

The rest of the story is about QuarterMile discovering my Tweets, liking what they saw and seeing it's potential for their marketing, then getting in touch and both of us agreeing a licensing deal and it going online on their website.

Which brings me back to last summer when I asked an online list of photographers if they were using Twitter. Three or four answered instantly in the negative citing how effective face to face networking is. Which of course it is if you can get the appointment .... when you haven't got work on... if they like the look of your website ....... as opposed to the complementary and not mutually exclusive dead quick Tweet that can lead to the face to face.

Wednesday 17 March 2010