Changed days according to the Lens Culture blog as apparently Polaroid cease production of instant film products this month. And thanks to them for unearthing this wonderful promotional film on the legendary SX-70 camera.. think Bowie's Camera in The Man Who Fell To Earth. Having viewed the corporate promo Lens Culture asked what's missing with current advertising. Admittedly it's from a bygone era but I'm left wondering how such a relentingly optimistic piece could ever be made these days.
The still is my take on the system.
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